Captain Iris de Kan and daughter Kiki, five, feature in the new campaign for the Generation easyJet Pilot Training Programme at London Gatwick airport (Image: PA)
Championing diversity, the airline says it wants people from all walks of life to fly their planes.
In a drive to recruit 1,000 pilots over the next five years, easyJet is looking to focus on attracting more women.
In a major new advertising campaign, easyJet Captain Iris de Kan, a mother of two who is seen in one of the ads with five-year-old daughter Kiki, said: “It’s important that girls have visible role models so we can combat job stereotypes and show that anyone with the motivation and passion can turn their skills to being an airline pilot.
As the aviation economy recovers from the pandemic, the airline says it wants to tackle a lack of diversity in the industry, that includes the gender imbalance.
Chief Executive of easyJet, Johan Lundgren said: “We are delighted to be reopening our pilot training programme again for the first time since the pandemic hit and it will see us recruit over 1,000 new pilots in the coming years.
“EasyJet has long championed greater diversity in the flight deck and this series of ads aims to highlight the extraordinary breadth of skills our pilots have and show that pilots can be found in all walks of life, in a bid to attract more diverse candidates.
“We continue to focus on challenging gendered stereotypes of the career having doubled the number of female pilots flying with us in recent years.
“We also acknowledge that whilst we have made progress, there is still work to do. Increasing diversity in all of its forms in the flight deck is a long-term focus for easyJet.”
